Rupin is an emerging lifestyle hiking brand. I was asked to create a new brand identity that would help them inspire the next generation of adventurers. The solution was an abstract logo mark inspired by mountaineering that embeds a hidden 'R' within it. The brand has a feeling of strength and durability whilst also being timeless due to its simplistic nature. A colour palette of natural tones was selected, paired with a vibrant orange inspired by outdoor wear.
Logo, Brand Identity
