Steady on Your Feet is a campaign led by the NHS, local authorities and voluntary agencies to help increase confidence and reduce the risk of falls. An all-new brand world was created, including a custom word-mark, illustration set, icons and colour palette, to help present Steady on Your Feet as a simple but effective resource for falls advice and guidance. It was also vital to raise awareness and understanding of the issue by offering a fresh and engaging identity.
Lead Designer
