Goodyear Design

Brand Identity

Definition

An international PR, Communications and Reputation Management Agency based in London, Leeds and Dubai. The aim was to design a neutrally sophisticated and minimal brand that played on the concept of ‘definition’ by using light and shade.

December 2018

Role: Creative Design
Agency: Better Studio

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We blind debossed their logo into a thick ice white stock, resulting in a wordmark that is literally defined by light and adapting to its surroundings.

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